5 reasons you should buy your ski gear in the UK

From top-notch advice to great after-care, here are five very good reasons why you should be shopping for the latest kit right here in Blighty

We’ve long been advocates of buying our gear in the UK, where we have many reputable ski shops who offer solid advice support and aftercare. That’s why we’re stoked to hear that Snowsports Industries of Great Britain (SIGB) have launched a new campaign called Go UK, Buy UK (#GoUKBuyUK) encouraging British skiers and snowboarders to buy their gear from UK retailers.

You won't find many lines like this in the UK, but that doesn't mean you shouldn't buy your gear here | Callum Jelley — You won’t find many lines like this in the UK, but that doesn’t mean you shouldn’t buy your gear here | Callum Jelley

As part of their campaign, SIGB have also revealed five very good reasons why you should by your kit in the UK:

1. Sound, clear advice

Buying from UK specialist retailer, especially a member of SIGB, will also ensure you are offered a high level of service and advice. Being able to see, hold and try on kit, especially ski and snowboard hardware and outerwear has no substitute.

2. Comfort and performance

Getting good fitting boots in particular can be a deal breaker in terms of how much you enjoy your skiing or snowboarding holiday. Renting boots can more often than not be a painful gamble, and there really is no substitute to having your own pair. Getting your boots professionally fitted in the UK by an expert who speaks your language and can analyse your feet and the fit of the boots is a vital part of being ready for a snowsports trip.

3. Worry-free warranty

Buying from a UK retailer, customers will avoid potential warranty or customs issues. Warranty claims should be handled by the seller, so any complaint or return is a lot easier when dealing with a UK retailer. Correct binding fitting and adjustment is also important in terms of warranty validity.

4. After sales support

Follow up after-sales, whether it’s boot-fitting adjustments, repairs or maintenance is an important part of any UK specialist shop’s reputation and service standard. Buying at home gives confidence in terms of on-going support.

5. Support the sport

Buying ski and snowboard gear in the UK supports the British snowsports industry. British athletes, who did so well in the Sochi Winter Olympics, are helped by a supportive, active trade. The UK snowsport trade has invested over £1.2 million to promote skiing and snowboarding at all levels in the past 20 years.

Find your local SIGB retailer here.