Introducing Bolle’s new augmented reality sunglass experience

Talk about clever?!! Bollé have designed a next level Augmented Reality experience so you can try on their sunglasses and try out their infamous light adaptive Phantom lens tech via your smartphone.

Partnering with QReal and M7 Innovations, Bollé’s new Augmented Reality experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s iconic models – the Chronoshield.

After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects like high contrast, anti-fog, and photochromic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a retailer that carries Bollé.

Tech-tastic stuff!

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