Quite simply, because Fall Line is the most respected and trusted ski magazine in the UK.
Written by the passionate and read by the dedicated, Fall Line Skiing is the real skier’s magazine.
We’ve been creating high quality content to feed the ski obsessed soul since 1991 so we’re the trusted voice of experience. Formulaic editorial designed only to collect numbers just isn’t for us.
Our content is original, compelling and often quirky and created to inspire skiers of all levels and experience to go further, faster and higher in the mountains.
Fall-Line readers are some of the keenest and most knowledgeable skiers out there. Whether you are a brand, retailer, tourist board or travel company we can help you communicate your message and build brand awareness.
WHO READS FALL-LINE MAGAZINE:
❅ 78% of Fall Line readers take two or more ski trips each season
❅ 38% of Fall Line readers take three or more trips each season,
❅ 29% of Fall Line readers ski for more than three weeks each season
❅ They visit UK retailers where our technically minded readership seek out and buy the
latest gear
❅ They have a lot of kit – almost all have one or more pairs of boots and over 80% have
at least one pair of skis. They also have dedicated ski packs, tend to wear layered
clothing and helmets, and over 50% have tried ski touring
❅ They’re actively looking for new places to ski, and they have the money to make it
happen
❅ They travel to North America, Japan and alternative destinations more than average:
25% of our audience invest in long-distance travel compared with 10% of all skiers
❅ They book ski trips for friends and family, and crucially, they want to inspire others to
ski!
❅ 30% of our readers lead a group of six or more. They influence gear purchase and
trip choice, giving us a wide reach of influence
❅ They go to UK slopes and events
❅ They engage with Fall Line magazine through autumn, winter and spring
❅ They love the magazine. When asked if they’d prefer digital issues or just a website, over
90% replied that they wanted to continue getting a magazine.
KEY STATS:
21,500 magazine readership
fall-line.co.uk – up to 30,000 sessions a day in peak periods
newsletter – 20,000+ opted-in subscribers with a 16% open rate and 25% CTR
social media – our 23,000 social media followers are highly engaged
Advertise with us
We have advertising and marketing solutions for every budget, whether you are looking for print, online or email presence. Have a look at our media pack, or contact us for our latest advertising rates.
TESTIMONIALS
“Fall-Line represents the aspirations of the UK snowsports scene. The inspirational content and immersive imagery ensure it is as relevant today as when the first copy came out 30 years ago.” – Mark Brigham, Ellis Brigham
“The most enthusiastic skiers look to Fall-Line for guidance on what to buy, where to go and what’s new in the snowsports world. For our clients targeting those types of skiers, Fall-Line has a special voice.”– James Gambrill, Expedient Marketing/Listex
“Fall-Line Magazine has given us at Atomic a perfect way to present our brand and our products to a niche but captive audience of freeskiers and backcountry lovers. This, along with the fact that Dickie and the team are so easily contactable, makes it a real pleasure to work with Fall-Line.” – Tord Nilson, Marketing Manager, Atomic
“Working with Fall-Line over the last few years has allowed us to target and reach the most active audience in the UK snowsports scene. They cater to our every need and are always on hand to help!” – Iain Cox, Rossignol
“Salomon invests in vertical media to efficiently target our communication. Fall-Line has such cool & high quality content, readers revisit issues as they plan their next adventure in the snow.” – Neville Tam, Salomon
“Many thanks to ‘the one and only’ Fall-Line Magazine for all their help and professionalism in promoting our products” – Andy Taylor, Ski Equipment UK
“Created for and by wintersports fanatics, Fall-Line is a trusted publication that gives a great overview of all the clothing and equipment available in the UK market. For us it’s a great way to reach out to our customer base.” – Inga Taylor, Amer Sports
“I look forward to receiving my first Fall Line of the season. It’s well-written and enthusiastically embraces the sport. It certainly kick starts my ski season.” – Stephanie Briggs, Spring PR
“There are a few places left in the world where I have not skied but desperately want to. Fall-Line hunts those places out and makes my desire to get out there even stronger. That’s aspirational reading.” – Graham Bell
“Fall-Line is a great magazine. They listen to you, work closely with you, and happen to produce a fantastic, informative and interesting ski magazine.” – Bruce Duncan, Marketing Manager, Haglöfs
Contact Rich Evans at sales (@) fall-line.co.uk, call 01733 293250 for our advertising rates, or look at our media pack here.
